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Health insurance advisor for self-employed people and early retirees in Michigan
SmartHealthMatch matches Michigan residents who are self-employed or retiring before 65 with one Michigan-licensed health insurance advisor who compares private underwritten plans against HealthCare.gov marketplace plans and says which costs less for your household. The check takes two minutes, is free, and your information is never sold.
Prefer to talk? (269) 953-2357 — a licensed advisor, not a call center · 7 days, 8 a.m.–10 p.m. ET
Advisors in this network are licensed in Michigan · license details on our disclosures page · one advisor per person, never a call list · not a government site — marketplace plans are also at HealthCare.gov or your state marketplace
Licensed in Michigan
The operating advisor's Michigan license: Active — number available on request. Partner advisors in the network hold their own Michigan licenses, available on request. Verify any producer at nipr.com or through the Michigan Department of Insurance and Financial Services at michigan.gov/difs/consumers. The advisor you are matched with gives you their name and license number on the first call.
Your four coverage routes in Michigan (2026)
Michigan uses the federal marketplace, HealthCare.gov, not a state exchange. For 2026, 7 insurers offer marketplace plans there, covering all 83 counties, 68 of them with three or more insurers (CMS QHP Landscape PY2026, checked September 14, 2026). Private underwritten plans sit outside that count.
| Route | Who it fits | Guaranteed issue? | Pre-existing conditions | When you can enroll |
|---|---|---|---|---|
| Marketplace plan with a subsidy | Households whose income lands between the Medicaid line and 400% of the poverty level — for 2026 coverage, about $21,597 to $62,600 for one person, up to $128,600 for a family of four; the 2027 lines were not yet published when this page was checked | Yes | Covered in full, no health questions | November 1, 2026 – January 15, 2027, or a special enrollment period after a qualifying event |
| Marketplace plan at full price | Income above the subsidy line, especially anyone with a real health history | Yes | Covered in full, no health questions | Same window as above |
| Private underwritten plan | Generally healthy people above the subsidy line who want a broader network or a lower premium | No — the carrier can decline, charge more or add exclusions | May be limited or excluded | Year-round, subject to carrier approval |
| Spouse's employer plan | Married, and the spouse's employer offers dependent coverage at a reasonable price | Yes, during the employer's window | Covered in full | The employer's annual enrollment, or after a qualifying event such as losing other coverage |
Income lines: 2025 HHS poverty guidelines, which set 2026 eligibility (90 FR 5917); enrollment dates: CMS statement of July 31, 2026. Checked September 14, 2026.
The honest limitation: private underwritten plans are not guaranteed issue — the carrier reviews your health history and can decline the application, charge more, or exclude pre-existing conditions. They are not ACA coverage and do not qualify for premium tax credits. For a subsidy-eligible household, or anyone with an ongoing condition, the marketplace plan usually wins, and when it does, your advisor says so.
Three Michigan numbers worth knowing for 2026
- $508 a month is the full-price benchmark silver premium for a 40-year-old in Wayne County, Michigan's largest county, for 2026; the statewide county-median is $614 (CMS QHP Landscape PY2026, data current August 4, 2026; checked September 14, 2026).
- +20.1% is the approved average increase in Michigan's individual-market premiums for 2026, as filed with the Michigan Department of Insurance and Financial Services (ACA Signups, October 16, 2025; checked September 14, 2026). KFF's benchmark for a 40-year-old moved from $404 a month in 2025 to $523 in 2026 (KFF Marketplace Average Benchmark Premiums, fetched September 14, 2026).
- $62,600 for one person and $128,600 for a family of four is where marketplace subsidies stop in 2026 — 400% of the federal poverty level — because the enhanced premium tax credits expired on December 31, 2025 and had not been extended as of September 14, 2026 (HHS 2025 poverty guidelines, 90 FR 5917; KFF, July 28, 2026; checked September 14, 2026).
How the match works
- Tell us three things. Your ZIP code, your situation (self-employed, retiring early, between jobs) and who is in your household. No health questions online.
- One licensed advisor for Michigan picks it up. Not a call center — one person, licensed in Michigan, who stays with you from first call to enrollment. Spanish-speaking advisors are available.
- You get a written side-by-side. Your subsidized marketplace number if you qualify, the full-price number, and a private underwritten quote if you are a candidate — with your doctors and hospitals checked against each network. Usually within the hour, 8 a.m.–10 p.m. ET, 7 days.
Want your own numbers instead of statewide averages? A Michigan-licensed advisor runs them for your ZIP and household, free.
Run my Michigan numbers →Who this is for
A good fit: self-employed Michiganders and 1099 contractors; owner-only businesses with no group plan; people retiring before 65 who need to bridge the years until Medicare; and anyone between jobs weighing COBRA against their own plan.
Not the right door:
- Age 65 or older. This page is about under-65 coverage. Medicare enrollment is at medicare.gov or 1-800-MEDICARE.
- Subsidy-eligible households. Under the $62,600 / $128,600 line, a subsidized HealthCare.gov plan is very often the best deal available. Our advisors say so plainly and help you enroll — or you can do it yourself at HealthCare.gov.
- A low-income year. Michigan expanded Medicaid (the Healthy Michigan Plan), so an adult projecting income below roughly $21,597 for one person is generally routed to Medicaid rather than a marketplace subsidy (KFF, August 2026; 2025 HHS poverty guidelines).
Frequently asked questions
Is SmartHealthMatch free?
Yes. The two-minute check and the advisor's comparison cost nothing. Advisors are paid by insurance carriers when someone enrolls, never by you, and the price of a plan is the same whether or not an advisor helped you find it.
Will my information be sold?
No. Your details go to one licensed advisor for Michigan and are never sold or shared with other agents. You will not be added to a call list.
Do I have to answer health questions?
Not online. The check asks for your ZIP code, your situation and your household size. Health questions only come up if you and your advisor decide a private underwritten plan is worth applying for, because those carriers review health history before approving anyone. Marketplace plans never ask.
What if a marketplace plan is my best option?
Then your advisor says so and helps you enroll in it. For subsidy-eligible households and anyone with a real health history, a HealthCare.gov plan is often the right answer.
Can I get covered outside open enrollment in Michigan?
Sometimes. HealthCare.gov open enrollment for 2027 coverage runs November 1, 2026 to January 15, 2027; outside that window you need a qualifying event such as losing other coverage, moving or getting married. Private underwritten plans take applications year-round, subject to the carrier's approval.
Get an honest read on your Michigan options — one licensed advisor, every major route compared, your info never sold.
Get my Michigan numbers →Read the Michigan guides: Self-employed health insurance in Michigan · Retiring before 65 in Michigan
Not a government website. SmartHealthMatch is a private matching service and is not connected with HealthCare.gov, Medicare or the State of Michigan. Marketplace plans are always available directly at HealthCare.gov.